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Why Nick Archer’s blog doesn’t work

I’m just back from the Presidency Press Trip in Copenhagen. It has resulted in numerous blog entries from me (1, 2, 3, 4, 5, 6), a set on Flickr, and masses of activity on Twitter. The FT blog has a post about the trip, and Nicolas has a couple of posts in French (1, 2). OK, perhaps not stellar, but at least there is some online discussion about the Press Trip and the launch of the Presidency.

So the UK’s Ambassador to Copenhagen, Nick Archer, has decided to write a blog post on it too. I found out via this tweet. Number of links in his post: zero. Photos: zero. Engagement with anyone else writing about the same issue: zero. I don’t know whether it is Archer himself who writes, or a minion in the Embassy, but I really do wonder whether it is worth the time invested. Blogs work well when they network, form part of a wider conversation in social media. That isn’t happening from the Copenhagen Embassy’s Presidency blog yet.


So, what do you think ?