http://www.jonworth.eu/the-marketing-sense-of-an-elephant-commission-representation-to-belgium/ At the intersection of the EU, UK politics and tech Sat, 11 Feb 2012 11:21:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.jonworth.eu/the-marketing-sense-of-an-elephant-commission-representation-to-belgium/comment-page-1/#comment-127528 Tim Mon, 19 Jul 2010 08:40:55 +0000 http://www.jonworth.eu/?p=3448#comment-127528 My favorite were the huge banners at Brussels Airport to advertise the last EP election - put up in about the only place where knowledge of the election could be assumed to be greater than in the EP itself. It seemed to me to show that the campaign was more about those inside the system building up their own morale than anything trying to increase engagement outside. My favorite were the huge banners at Brussels Airport to advertise the last EP election – put up in about the only place where knowledge of the election could be assumed to be greater than in the EP itself. It seemed to me to show that the campaign was more about those inside the system building up their own morale than anything trying to increase engagement outside.

]]> http://www.jonworth.eu/the-marketing-sense-of-an-elephant-commission-representation-to-belgium/comment-page-1/#comment-127308 Jon Tue, 29 Jun 2010 16:08:57 +0000 http://www.jonworth.eu/?p=3448#comment-127308 @Belguglielmo - it's a Belgium-only ad campaign... @Belguglielmo – it’s a Belgium-only ad campaign…

]]> http://www.jonworth.eu/the-marketing-sense-of-an-elephant-commission-representation-to-belgium/comment-page-1/#comment-127307 rose22joh Tue, 29 Jun 2010 15:50:50 +0000 http://www.jonworth.eu/?p=3448#comment-127307 words fail me. Well nearly. Would an ad agency actually have been involved in this? Or just a printsetters? words fail me. Well nearly. Would an ad agency actually have been involved in this? Or just a printsetters?

]]> http://www.jonworth.eu/the-marketing-sense-of-an-elephant-commission-representation-to-belgium/comment-page-1/#comment-127306 Belguglielmo Tue, 29 Jun 2010 11:19:41 +0000 http://www.jonworth.eu/?p=3448#comment-127306 Awful, I agree. The link redirects to the webpage of the EU representation office to Belgium, so it means that the ad has been designed for and disseminated only in Belgium. Awful, I agree. The link redirects to the webpage of the EU representation office to Belgium, so it means that the ad has been designed for and disseminated only in Belgium.

]]> http://www.jonworth.eu/the-marketing-sense-of-an-elephant-commission-representation-to-belgium/comment-page-1/#comment-127297 robert Sun, 27 Jun 2010 12:29:43 +0000 http://www.jonworth.eu/?p=3448#comment-127297 Hasn't the European Commission's marketing (if not all the EU institutions) always been dreadful? I suspect it's because the civil servants dictate the content and agencies just create it. It's time they got in proper marketing and PR professionals. Hasn’t the European Commission’s marketing (if not all the EU institutions) always been dreadful? I suspect it’s because the civil servants dictate the content and agencies just create it. It’s time they got in proper marketing and PR professionals.

]]> http://www.jonworth.eu/the-marketing-sense-of-an-elephant-commission-representation-to-belgium/comment-page-1/#comment-127271 Gk Fri, 25 Jun 2010 09:20:46 +0000 http://www.jonworth.eu/?p=3448#comment-127271 Fully agree jon...biggest problem is some people are convinced it's sexy comms! Fully agree jon…biggest problem is some people are convinced it’s sexy comms!

]]> http://www.jonworth.eu/the-marketing-sense-of-an-elephant-commission-representation-to-belgium/comment-page-1/#comment-127270 Europasionaria Fri, 25 Jun 2010 09:12:33 +0000 http://www.jonworth.eu/?p=3448#comment-127270 That's indeed a perfect case study for Lakoff's framing theories. Unbelievable... That’s indeed a perfect case study for Lakoff’s framing theories. Unbelievable…

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