I’ve just finished reading Who’s Your City by Richard Florida and, in short, it strikes me as intuitively about right. The essence of the book is that where you live is as important a choice as what your job is or who your partner is. Additionally Florida argues that the creative economy is making the world more ‘spiky’ – that individuals in particular sectors cluster together and for the best career prospects you need to be where these clusters are.
Reading the book now has helped me try to structure my own thoughts about these matters. For the last two and a half years I’ve lived mostly in Brussels with plenty of time also spent in London for work. Now it’s high time that something changes. That might not necessarily mean a change of home city, but freelance web design and EU politics training based in Brussels is not working. I’ve not found the creative kick I need in the political web design arena here and the practical EU training is not as challenging or fun as it once was. I first blogged about these dilemmas in January – this post is a more detailed follow up. If I am to move it would be from sometime this coming summer.
There’s also a common misconception among friends about my work – because I do web strategy and web design plenty of people assume I can do the work from anywhere. Yes, that’s true, I can work from anywhere, but I cannot get work anywhere. Because the work I get is all thanks to word of mouth, via people I meet at events, colleagues of colleagues etc. I need to be based in a place where the market for political websites is strong and vibrant.

