From Dahab to Place St Boniface, from scuba to espresso, how far can you take social media promotion?

BlomqvistsI had an hour between meetings today so called for the first time at Blomqvist’s, a Swedish espresso bar on Place St Boniface in Brussels (no website yet, but FB page is here). It was a cold January morning and the place was rather empty, so while munching my Kanellebulle I got chatting to Ulric Nordin, the owner of the place, about his business strategy and how to get more clients through the door and – importantly – clients at the right times of day. “They queue out of the door on Saturdays” he told me, “but as you can see now, daytimes during the week it’s quiet“.
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See you in October

Fish and Diver - CC / Flickr

Fish and Diver - CC / Flickr

At 0727 on 10th September an Intercity Express will depart from Gare du Midi, Brussels. Via Düsseldorf Airport I will end up later in the day in the 35ºC sunshine of Egypt, ready for a week of diving in Dahab. From there it’s to Berlin for the inline skate marathon, to London for 3 days of training, then back to Berlin (and Pinneberg) to see how an election works in Germany. It’s one of the oddest journeys I have ever undertaken (how do you pack for diving, skating, training and watching an election?) but I can’t wait. I’ll post observations of the trip here whenever I can, and normal service on the blog will resume at the start of October when I return.

If you’re going to be at one of the places along the trip, drop me a line (or cheer me on from the side the streets in Berlin?)  If you’re a client then my UK mobile is the most reliable way to reach me.