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Egyptian mobile operator uses Berlusconi quote in ads – why?

As late as 4th February, Italian Prime Minister Silvio Berlusconi was still praising Hosni Mubarak, saying the latter should remain in place for Egypt’s transition to democracy. On 11th February Mubarak resigned.

So isn’t it therefore rather odd that Egyptian mobile operator Mobinil is using a Berlusconi quote for its advertising campaigns? The photo above is from inside Cairo airport, but the same ads are on some streets of Cairo too.

Are they trying to be ironic? Or are they just blissfully unaware of Berlusconi’s reputation?


So, what do you think ?