Here are some slides I have put together explaining why the atheist bus campaign worked. Feel free to use the slides and the lessons, providing you credit accordingly (CC / Attribution license).
Atheist Bus Campaign
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Jon Worth. European, social democrat, federalist, feminist, atheist, anti-monarchist, ENTJ. Inline skater. Blogger, website designer, avid Mac user, trainer.
Thanks for sharing the slides.
Thanks for sharing the slides. I’m not an atheist, but this clearly was a very succesful campaign. Will be interesting to test if this formula can be replicated for other less emotionally charged issues.
[...] learn more about how another social media campaign worked, take a look at Jon Worth’s slides, “Atheist Bus – why did it work?” Possibly related posts: (automatically generated)If in Brussels, mark February 12 in your [...]